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Grounding in your business

The research pre-task: give Bro your website and every team and message is tailored to you.

Before Bro builds anything, onboarding runs a quick research pre-task. It's the one step that turns a generic template into your tool.

  1. 1Bro asks "Do you already have a business?" — if you do, you hand it your website.
  2. 2It fetches your homepage server-side and reads it: what you offer, who you serve and your brand voice — plus an honest list of what your site might be missing.
  3. 3You get that back as a short report (a wow-moment, and useful on its own), and Bro saves a business profile.

Why it matters

  • The team is tailored. Bro designs agents around your real offering and market, not a generic playbook.
  • The messages sound like you. Every outreach draft is written in your voice, about what you actually do.
  • Bro stays specific. Ask it anything and it answers with your business in mind.

Honest by design: the structural findings (no mobile view, old copyright, slow load) are facts we detect on the page; the read of what you do is interpretation, clearly framed as such. You can edit the whole profile any time in Settings → Your business.

No website yet, or starting out? Just pick “Not yet”. You can fill your business details in by hand later — nothing blocks you from building.

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