AI credits

AI credits are a usage-based billing unit that meters the work AI agents actually perform: each discrete action — finding leads, qualifying them, drafting a message — deducts a small, fixed number of credits. Because credits track output rather than seats or time, a quiet month costs little and idle agents cost nothing.

Credit systems exist because agent work doesn't fit per-seat pricing: one person can run a team of five agents, and the meaningful cost driver is what those agents do, not how many humans log in. A well-designed credit system publishes a fixed price for each action so you can predict spend before you start. In Brohns the rates are exact: finding and scoring a batch of leads costs 5 credits, a qualification pass costs 2, drafting an outreach message or a reply costs 3, and sending an approved message costs 1. There are no per-agent or per-seat fees on top — the meter runs on actions alone.

Just as important is what doesn't cost credits. In Brohns, approvals, edits, briefs, and incoming replies are all free — credits only move when an agent actually does work. That matters for oversight: every outward-facing message waits in the Approvals queue anyway, so you can read the agent's reasoning on its timeline, rewrite a draft, or reject it outright without the meter ticking. Pricing review at zero removes any financial nudge toward rubber-stamping — taking your time to check the work never costs you anything.

Plans put concrete numbers on this. The 14-day free trial includes 500 credits with no credit card required, and Brohns Pro is €39 per month with 4,000 monthly credits — roughly enough to work hundreds of leads. Unused credits roll over one cycle, and extra-credit top-up packs are the only add-on. To estimate your own usage, tally the actions in your workflow rather than the hours: the meter counts work done, not time elapsed.

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