The follow-up after the viewing
In estate agency the message that decides the deal is the one after the viewing, and it's the one that gets written last. Brohns keeps your listings, viewings and buyer leads in one place and drafts that sequence for you: the message the same evening, the nudge a few days later, and the one that asks straight out. Everything is a draft that waits on your approval, and it sends from your own address.
Sound familiar?
Before the team
The work that keeps not happening.
Six viewings on Saturday, no follow-ups by Monday
Every one of them had a reaction worth acting on. By Monday the notes are cold, the enthusiasm is gone, and you write one generic message to all six — or none.
The buyer who went quiet
They loved it, they'd get back to you, and then nothing. One well-timed message would tell you whether it's alive. It sits on your list for two weeks instead.
The portfolio lives in three places
The listing is in one system, the viewings in a calendar, the buyers in a phone. Nobody can answer "what's under offer and what's stalled" without opening all three.
Vendors want an update you don't have time to write
They want to know what happened this week. Writing that honestly, per vendor, is an hour you'd rather spend on the next instruction.
A week with Brohns
With the team
What actually changes, day by day.
[01] of 05
Monday — the portfolio, as it actually is
Listings and viewings in one place, with portfolio value, what's under offer and what's sold computed from the real records — not typed into a summary that goes stale. If a number can't be computed, it isn't shown.
[02] of 05
Tuesday — the follow-up sequence, written once
Before anything else, the first piece of work a fresh workspace makes here is the sequence itself: the message the same evening, the nudge three days later, and the one that asks whether they're still interested. Written in your voice, from what you told it. That's the thing you keep reusing.
[03] of 05
Wednesday — viewings that remind themselves
Appointments coming up get a reminder drafted from the real record, and a no-show gets a win-back. Google or Outlook sync both ways, or share a booking page with your availability so buyers pick a slot themselves.
Outreacher drafted an email
To: Sparkle Clean · sparkle-clean.nl
Hi — I noticed your booking page takes ~6s to load on mobile, which is where most of your customers are. I put together a couple of quick wins…
Why: opens on the site's weakest point, in your tone.
[04] of 05
Thursday — buyers as a pipeline, not a phone
Interested buyers move through stages you can see, with the value and the expected close attached, and a light checklist per deal that you tick yourself. Progress is counted from what's done, never estimated. The deal that's been quiet longest gets its next step drafted for you.
[05] of 05
Friday — the vendor update
The client update draft is built strictly from what actually happened — what's done, what's in progress, what's next — with no invented progress, dates or promises. You read it, change what you'd change, and send it from your own address.
The payoff
Numbers from the pricing page
Concrete, not hand-wavy.
14
days of free trial — no credit card
500
credits included in the trial
€39
per month for Brohns Pro
4000
credits included every month on Pro
One extra deal is not a close call
At €40 a month for 4,000 credits, the subscription is a rounding error against a single fee. The question isn't cost — it's whether the follow-up that wins the deal actually goes out.
Nothing reaches a buyer or vendor by itself
Every message waits for your approval, and the block is enforced on the server. Send windows, daily caps and a do-not-contact list apply to every send, and refusals are logged as carefully as sends.
Numbers you can click through
Every figure on a dashboard comes from rows you can open. Where a number can't be computed from real records, the page says so instead of showing a plausible one — which is the only way a portfolio figure is worth anything.
Every outward move — each email, reply or post — waits for your approval first. That's not a setting; it's how Brohns is built. The full credit table lives on the pricing page.
Lead generation
A team of AI agents finds local businesses that fit, scores their websites, and drafts personal outreach — you approve every message before it sends.
Sales & CRM
Agents surface the deals going cold, score them by fit, and draft the perfect next-step message — you approve before it reaches a prospect.
Reputation
Agents spot happy customers, ask for a review at the right moment, and draft a reply to every new one — you approve before anything is posted.
Good to know.
Does it publish to property portals?
No, and it doesn't claim to. Brohns is where your listings, viewings, buyers and the messages around them live; portal publishing stays in the system you already use for it. There's a generic webhook if you want to push an approved document into your own automation.
Can it message buyers automatically?
Only after you've granted that kind of message autonomy, and only once it's earned it through a run of drafts you approved unchanged. Until then every message is a draft. You can see what each kind of message is allowed to do and withdraw it in one click.
Where do the portfolio numbers come from?
From your own listing and viewing records, computed by code. Nothing on those pages is a model's estimate, and a figure that can't be derived isn't displayed. If a section looks empty, that's an honest empty rather than a placeholder.
Can I keep using my own calendar?
Yes — two-way sync with Google Calendar or Outlook, plus an .ics export. Appointments without a time stay all-day items rather than being given an invented hour, which matters when you're reading a week at a glance.
Can a colleague work in it with me?
Yes. Team members are €10 a month each, viewers are free, and open invitations don't cost anything until accepted. Acting on something is always recorded against the person who did it, so the trail says who approved which message.
Put a team on it — built for estate agents.
Free 7-day trial with 500 credits. No credit card. Nothing goes out without your approval.