Thank them while it still means something
Non-profits lose more to the thank-you that arrived three weeks late than to any appeal they didn't write. Brohns keeps your donors and their giving as real records — total raised, repeat donors, average gift, computed rather than estimated — and drafts the thank-you and the next appeal in your voice, specific about what the money does. Nothing reaches a donor without a person approving it, and every send is logged.
Sound familiar?
Before the team
The work that keeps not happening.
The thank-you goes out weeks late, or not at all
Someone gave on a Tuesday and heard nothing until the next newsletter. That's the moment where a one-off donor becomes a repeat donor, and it passes quietly.
The appeal is always written in a rush
The deadline arrives, someone writes it in an evening, and it says the same thing as last year because there wasn't time to say anything sharper.
Nobody knows who's lapsed
Donors who gave twice and stopped are the easiest ask you have. There's no list, because building the list means an export, a spreadsheet and an afternoon.
Every hour on admin is an hour off the mission
A small team means the same people do the finance, the comms and the actual work. Admin doesn't get less important; it just gets done at night.
A week with Brohns
With the team
What actually changes, day by day.
[01] of 05
Monday — the donor picture, computed
Donors and donations as real records: total raised, repeat donors, average gift — all derived from the rows, not typed into a summary. What can't be computed isn't shown, so an empty section means empty rather than unknown.
[02] of 05
Tuesday — the two messages you always need
The first thing a fresh workspace makes here is the pair: the thank-you a donor gets right after giving, and the appeal that asks for the next gift. Both specific about what the money does, and never inflated. That's the piece you reuse all year.
[03] of 05
Wednesday — who's gone quiet
Supporters are segmented from their real giving history — new, loyal, champion, at risk, lapsed — by code, not by a guess, and the most valuable one who's gone quiet gets a message drafted, grounded in what they actually gave to. It won't invent an incentive.
Outreacher drafted an email
To: Sparkle Clean · sparkle-clean.nl
Hi — I noticed your booking page takes ~6s to load on mobile, which is where most of your customers are. I put together a couple of quick wins…
Why: opens on the site's weakest point, in your tone.
[04] of 05
Thursday — the event and its reminders
Invitations, registrations and follow-ups for an event or a webinar in one flow, with the invite, the reminder a week out, the one the day before and the follow-up after. Dates and locations stay marked placeholders until you fill them in.
[05] of 05
Friday — the money side, honestly
Import what you receive, watch what's outstanding, and let the reminders escalate with age for anything genuinely unpaid — a pledge, an invoice — with each one waiting on a person. If you keep formal books, the ledger, VAT return and audit file are there too, and your accountant can work in them without being able to message your donors.
The payoff
Numbers from the pricing page
Concrete, not hand-wavy.
14
days of free trial — no credit card
500
credits included in the trial
€39
per month for Brohns Pro
4000
credits included every month on Pro
Retention is cheaper than acquisition, and this is retention
Thanking quickly and asking the lapsed are the two highest-return things a small fundraising team can do, and both die first when the week gets full. Handing over the drafting is what makes them survive.
Nothing inflated, ever
Drafts are grounded in real records, and a review pass strips invented specifics and hype before anything reaches your queue. An appeal that overstates what a gift achieves is the one mistake a charity can't afford, so the drafting rules make it hard rather than trusting it won't happen.
Small team, real controls
Volunteers can be viewers for free; people who act are €10 a month each. Everything outward waits for approval, the block is enforced server-side, and every send and refusal is written to an append-only log — which is the kind of thing a board asks about eventually.
Every outward move — each email, reply or post — waits for your approval first. That's not a setting; it's how Brohns is built. The full credit table lives on the pricing page.
Content
Agents gather topics, write on-brand drafts and produce campaign images with a creative engine — you approve what gets scheduled.
Events & webinars
Agents build your invite list, draft the invites and reminders, and track RSVPs — you approve every send. Fill more seats without the chase.
Finance
Import invoices, let an agent draft age-escalating payment reminders you approve, scan receipts, reconcile your bank CSV, and read one honest P&L per month.
Good to know.
Will it email our donors on its own?
Not unless you grant that specific kind of message autonomy, and it only becomes available after a run of drafts you approved without editing. Until then everything is a draft. The permission is visible, per kind of message, and you can take it back in one click.
Can it write our annual appeal?
It drafts it, grounded in your own voice and records, and you edit it — which is the right division of labour for something this important. It won't claim outcomes it can't point at: anything only your own records can know stays a marked placeholder rather than a number that reads well.
Is our donor data safe?
Every row belongs to your account and is protected by row-level security in the database, not just by the interface. Any keys you connect are stored encrypted and read server-side only, just in time, for an action you approved — they never reach the browser and never reach a model.
We're tiny. Is this too much tool?
The workspace starts blank and only opens the pages your goal actually needs, so a fundraising goal doesn't hand you an ads dashboard. If you only ever use the donor records and the two letters, that's a complete use of it.
Can our treasurer or accountant get in?
Yes, with a role built for exactly that: an accountant can post to the ledger, reverse entries and close periods, and cannot send anything to your donors. That seat is free — those are two different kinds of trust, and merging them is how a role becomes a liability.
Put a team on it — built for non-profits.
Free 7-day trial with 500 credits. No credit card. Nothing goes out without your approval.